[Why Should We Return to Traditional Websites in Addition to New Social Networking Media?]
在当今由新社交网络媒体主导的数字时代，仍然有几个令人信服的理由让我们回归传统网站。In today's digital age, dominated by new social networking media, there are still several compelling reasons to return to traditional websites.
1. 详细全面的信息 1. Detailed and Comprehensive Information
传统网站通常由像 WordPress 这样的内容管理系统驱动，可以提供深入详细的信息。WordPress 等平台上的插件可以增强内容的呈现效果。例如，一个目录插件可以帮助用户在冗长的产品规格文档中进行导航。分层页面结构和内部链接是至关重要的技术。将内容组织成类别和子类别，并链接相关页面，可以让用户更高效地探索企业提供的不同方面。对于电子商务网站来说，一个主要的产品类别页面，带有子页面和带有详细描述及客户评论的单个产品页面，就是这种方法的一个例子。Traditional websites, often powered by Content Management Systems like WordPress, can offer in-depth and detailed information. Plugins on platforms like WordPress enhance the presentation of content. For instance, a table-of-contents plugin can assist users in navigating long product specification documents. Hierarchical page structures and internal linking are crucial techniques. Organizing content into categories and sub-categories and linking related pages allows users to explore different aspects of a business's offerings more efficiently. For e-commerce sites, a main product category page with sub-pages and individual product pages with detailed descriptions and customer reviews is an example of this approach.
2. 专业性和可信度 2. Professionalism and Credibility
一个设计良好的传统网站可以增强企业的专业性和可信度。现代网页设计框架如 Bootstrap 起着重要作用。Bootstrap 提供预先设计好的 CSS 和 JavaScript 组件，以确保在不同设备上呈现出一致且专业的外观。高分辨率图像和像可缩放矢量图形（SVG）这样的图形可以用于徽标和图标，以在所有屏幕尺寸上保持清晰度。一个干净直观的用户界面设计，包括适当的间距、与品牌相匹配的配色方案（例如，一家律师事务所使用海军蓝和白色以传达信任感和专业性）以及易于阅读的字体是至关重要的。A well-designed traditional website can enhance a business's professionalism and credibility. Modern web design frameworks such as Bootstrap play a significant role. Bootstrap provides pre-designed CSS and JavaScript components for a consistent and professional look across devices. High-resolution images and vector graphics like SVG can be used for logos and icons to maintain sharpness on all screen sizes. A clean and intuitive user interface design with proper spacing, a color scheme that matches the brand (e.g., a law firm using navy blue and white for a sense of trust and professionalism), and easy-to-read fonts is essential.
3. 搜索引擎可见性 3. Search Engine Visibility
搜索引擎优化（SEO）工具和插件对传统网站至关重要。对于 WordPress 网站，像 Yoast SEO 这样的插件可以通过生成元标签、创建 XML 站点地图以及分析内容中的关键词使用情况来帮助优化内容以适应搜索引擎。网站速度优化工具如 Google PageSpeed Insights 可以识别并修复影响搜索排名的问题。正确使用 HTML5 语义标记有助于搜索引擎更好地理解内容。例如，正确使用<header>、<footer>、<article>和<section>标签。创建高质量、原创的内容，并带有相关关键词和来自信誉良好的网站的反向链接也很关键。Search Engine Optimization (SEO) tools and plugins are vital for traditional websites. For WordPress sites, plugins like Yoast SEO help optimize content for search engines by generating meta-tags, creating XML sitemaps, and analyzing content for keyword usage. Website speed optimization tools like Google PageSpeed Insights can identify and fix issues affecting search rankings. Proper HTML5 semantic markup helps search engines understand content better. For example, using <header>, <footer>, <article>, and <section> tags correctly. Creating high-quality, original content with relevant keywords and backlinks from reputable websites is also crucial.
4. 所有权和控制权 4. Ownership and Control
拥有一个自托管的网站可以让企业拥有完全的控制权。通过托管提供商和域名，企业可以安装和管理他们想要的软件，并实施安全措施，如 SSL 证书（例如 Let's Encrypt）。使用像 UpdraftPlus（针对 WordPress）这样的工具进行定期网站备份，可以确保在出现技术问题或安全漏洞时，网站可以快速恢复。Having a self-hosted website gives businesses full control. With a hosting provider and a domain name, businesses can install and manage the software they want and implement security measures such as SSL certificates (e.g., Let's Encrypt). Regular website backups using tools like UpdraftPlus for WordPress ensure that in case of technical issues or security breaches, the website can be restored quickly.
5. 长期存档和参考 5. Long-Term Archiving and Reference
网站上的数据库管理系统可以存储和检索历史数据。例如，一个在 MySQL 数据库上运行的网站可以有一个内容版本控制系统。正确的文件命名约定和内容标记（例如，用日期和相关关键词命名图像文件，并为博客文章添加标签）有助于存档和参考。Database management systems on websites can store and retrieve historical data. For example, a website running on a MySQL database can have a content versioning system. Proper file-naming conventions and content tagging (e.g., naming image files with a date and relevant keyword and tagging blog posts) help with archiving and reference.
6. 互补的营销渠道 6. Complementary Marketing Channel
可以通过工具实现与社交媒体平台的集成。社交媒体分享按钮允许用户在他们的社交媒体资料上分享网站内容。交叉推广是关键，网站可以展示社交媒体动态或链接到社交媒体账户，反之亦然。例如，一条推文可以引导用户到网站获取更深入的信息，而网站的主页可以展示社交媒体帖子。Integration with social media platforms can be achieved through tools. Social media sharing buttons allow users to share website content on their social media profiles. Cross-promotion is key, with the website featuring social media feeds or links to social media accounts and vice versa. For example, a tweet can direct users to the website for more in-depth information, and the website's homepage can display social media posts.
7. 分析和数据跟踪 7. Analytics and Data Tracking
像 Google Analytics 这样的工具可以集成到网站中以跟踪用户行为，包括页面浏览量、跳出率、用户人口统计信息和流量来源。电子商务网站可以使用特定于在线销售的分析工具。分析中的事件跟踪提供更详细的见解，例如跟踪用户何时点击特定的行动呼吁按钮或与产品功能进行交互。Tools like Google Analytics can be integrated into websites to track user behavior, including page views, bounce rates, user demographics, and traffic sources. E-commerce websites can use analytics tools specific to online sales. Event tracking in analytics provides more detailed insights, such as tracking when users click on specific call-to-action buttons or interact with product features.
8. 品牌一致性 8. Brand Consistency
样式指南和 CSS 框架确保品牌一致性。一个自定义的 CSS 文件可以定义品牌的颜色、字体和其他视觉元素，并应用于所有网站页面。例如，将品牌的主色调设置为 CSS 变量。特定于品牌的图像和信息传达很重要，徽标应在每个页面上突出显示，内容的语气应与品牌的身份相匹配。Style guides and CSS frameworks ensure brand consistency. A custom CSS file can define a brand's colors, fonts, and other visual elements and be applied across all website pages. For example, setting a brand's primary color as a CSS variable. Brand-specific imagery and messaging are important, with the logo prominently displayed on every page and the tone of voice in content matching the brand's identity.
9. 独立于社交媒体平台 9. Independence from Social Media Platforms
一个拥有自己域名的自托管网站提供独立性。托管可以根据流量需求进行扩展或缩减。通过网站建立电子邮件列表是保持独立性的一种方法。通过提供有价值的内容以换取用户的电子邮件地址，企业可以直接与受众沟通，而无需依赖社交媒体算法。A self-hosted website with its own domain name provides independence. The hosting can be scaled up or down according to traffic needs. Building an email list through the website is a technique to maintain independence. Offering valuable content in exchange for users' email addresses allows direct communication without relying on social media algorithms.
10. 有针对性的信息传达 10. Targeted Messaging
A/B 测试工具可以在网站上使用，以确定最有效的信息传达方式。例如，像 Optimizely 这样的工具可以测试网站登陆页面文本、图像或行动呼吁按钮的不同版本。根据用户行为和人口统计信息对网站访问者进行细分是有针对性信息传达的一种技术。对于电子商务网站，识别回头客并向他们展示个性化的产品推荐，同时向首次访问者展示介绍性优惠和品牌价值主张的信息，就是这种方法的一个例子。A/B testing tools can be used on websites to determine the most effective messaging. For example, tools like Optimizely can test different versions of a website's landing page text, images, or call-to-action buttons. Segmenting website visitors based on behavior and demographics is a technique for targeted messaging. For e-commerce sites, identifying repeat customers and showing them personalized product recommendations while presenting introductory offers to first-time visitors is an example of this approach.
总之，传统网站提供了一系列的好处，可以补充新社交网络媒体的作用。它们提供详细的信息，增强专业性和可信度，提高搜索引擎可见性，提供所有权和控制权，作为长期存档和参考，充当互补的营销渠道，实现分析和数据跟踪，确保品牌一致性，提供独立于社交媒体平台的能力，并允许有针对性的信息传达。In conclusion, traditional websites offer a range of benefits that complement the role of new social networking media. They provide detailed information, enhance professionalism and credibility, improve search engine visibility, offer ownership and control, serve as a long-term archive and reference, act as a complementary marketing channel, enable analytics and data tracking, ensure brand consistency, provide independence from social media platforms, and allow for targeted messaging.
